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Good morning. We’ve all heard patient complaints about dental appointments running behind. Well, Estonian dentist Dr. Deniss Salmijanov is fighting those stereotypes, by claiming the unofficial title of ‘World’s Fastest Dentist’. He recently ran an 800-meter personal best of 1:47, while snagging 4th place in 2023 FISU World University Games, all while keeping up in the operatory. Fastest hygiene checks ever, for sure.

In Today’s Edition:

• How Does Exercise Impact Sleep?

• How Does Exercise Impact OSA?

• How Does Sleep Impact Exercise?

• Attracting the right patients

5-minute read today👇

Clinical Corner

🥼Use the clinical corner as your secret weapon to impress your colleagues and patients!

Key Takeaways🔑

1/ How Does Exercise Impact Sleep?

💡 What Happened & Why It Matters:

Exercise isn't just good for our muscles; it's great for sleep too! Regular exercise can make falling asleep easier and reduce those wake-ups in the middle of the night. But, if you didn't sleep well, you might feel less like exercising the next day. Both exercise and good sleep matter a lot for our health. So, for those helping with sleep issues, this link is pretty important.

Practical Takeaways:

• Regular exercise can help folks fall asleep quicker and reduce wake-ups.

• Feeling sleepy during the day? Exercise might help without needing sleep meds.

• Treating obstructive sleep apnea (OSA)? Exercise helps here too. Being overweight is a big factor in OSA. About 60% of bad OSA cases connect to weight.

• All physical work isn't the same: Jobs with hard labor might not help with sleep. They can lead to aches or even stress.

For all the dentist specialists out there, these points might help you give better advice to your patients. Whole-body health is the way to go!🌟

2/ How Does Exercise Impact Obstructive Sleep Apnea?

💡 Quick Scoop & Why It Matters:

Obstructive Sleep Apnea (OSA), can cause serious health issues. Think problems like heart disease. A lot of people have OSA – especially men. Many use a machine called CPAP to help, but not everyone likes it.

Good news?

Exercise can help in surprising ways and It's not just about losing weight. Exercise can change things in our body that help fight OSA. This is big for dentists helping with treatments.

What Your Patients Need to Know:

• Not Just Weight Loss: Exercise helps OSA in ways that aren't just about losing weight.

• Body Changes: It can make throat muscles stronger, help us get deeper sleep, and reduce neck fluid. It's like giving our body a tune-up.

• OSA Improvements: Regular exercise can lower OSA problems by about 32%. That means fewer sleep disruptions. And people feel less sleepy during the day.

• Weight Isn't Everything: Exercise helps even if you don’t lose a lot of weight. So, benefits come in many ways.

• Extra Perks: On top of helping OSA, exercise can also be good for your heart and metabolism.

So, dentists, next time you're talking treatments, maybe suggest some exercise too! 🏋️‍♂️🏃‍♀️

3/ How Does Sleep Impact Exercise?

💡 The Deep Dive & Why It's Big: Sleep and exercise are locked in an intricate tango. The age-old question: Is it exercise for better sleep or sleep for a better workout? Especially relevant when you're recommending physical activity as a part of OSA treatment. While there's no shortage of studies spotlighting how poor sleep negatively impacts physical activity levels - think less

active adults with insomnia compared to their well-rested counterparts - there's still a grey area. A notable highlight? A mere 30-minute uptick in the time taken to fall asleep correlates with a one-minute drop in exercise duration the next day. Mind. Blown. But despite the clear links, it's yet to be solidified whether enhancing sleep quality directly boosts physical activity levels.

🔍 Key Takeaways:

• Sleep-Exercise Paradox: Bad sleep often equals less physical activity. Yet, it's not certain that good sleep means more exercise.

• Details Matter: For folks with certain sleep disturbances like OSA, daytime exercise enthusiasm takes a dip.

• The Early Bird vs. Night Owl: Morning larks are generally more active than the night owls. Fun fact: consistent exercise might even influence whether you hit the snooze button or embrace the sunrise.

Business of Sleep

📈Better businesses = more lives saved!

Find Your Sleep Patient Sweet Spot 🔔

how do you break through and resonate with the right patient? It's simpler than you'd think.

🎯 Know Thy Audience

Around your office, there's a gold mine of sleep-deprived souls, from the clueless chronically tired to the weary traveler tired of lugging their CPAP around. Remember, not all snorers are created equal. Each segment has its unique set of woes. So, check out the crib notes:

1. The always-tired mystery club.

2. Relationships on the rocks due to nocturnal concerts.

3. Health puzzles physicians are scratching their heads over.

4. The CPAP haters or abandoners.

5. The “been there, done that” group with malfunctioning oral appliances.

💬 Crafting the Pitch

The magic isn't just knowing them, it's about talking to them. As the pros say, “join the conversation that’s already happening in the prospect's mind.” Your message should tap on the shoulder of a specific group, making them think, "Damn, that’s totally me!" So, if you're preaching about the delights of a travel-friendly oral appliance, it’s probs gonna fly over the head of someone who’s never been chained to a CPAP.

📢 Example Alert: If you’re zeroing in on those CPAP escapees, paint the picture of an easy-breezy life with Oral Appliance Therapy (OAT). From your Google ad to the landing page – the vibe, the words, the images – it all should scream “escape the CPAP chains.”

🔥 Three Tips to Nail it

1. Talk Their Talk: Dive into the CPAP pain points - the cumbersome masks, the Sahara desert in their mouths. Then serve up the oral appliance as their superhero cape.

2. Question Time: Pop quizzes like “Rocking a CPAP every night?” make it crystal clear who you’re chatting with.

3. Warm and Fuzzy: Sleep apnea ain’t a solo journey; it’s got partners and family roped in. Mix in some compassion with your pitch. A sprinkle of “We’ve got you” goes a long way.

There you have it! Grab the opportunity, educate, and show ‘em there’s a life beyond CPAP blues. Here's to better sleep and better lives!

Something Sweet

🍭Stuff so sweet you might get a cavity..

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Miscellaneous

😅P.S. … I forgot something

Do you exercise to sleep better or do should you sleep to help you exercise?

Yes.

It’s a chicken and egg problem. Anyway you look at it takes willpower and tenacity to achieve whole body wellness. Dr. Andrew Huberman dives into tools and research around improving this meta topic.